Hostelco 2020 expands its offering and creates new areas to increase business potential

Hostelco, the International Exhibition of Equipment, Machinery and Services for Catering, Hospitality and Collectivities, will expand its offering and create new areas with a new conceptualisation of the exhibition space. It will also integrate new activities dedicated to the dissemination of knowledge, with a focus on hospitality business, interior design and generation of experiences. The fact that it takes place next to the Alimentaria trade show, will turn it into one of the largest trade show platforms in the world of hospitality and food.

Thus, the fair will create 6 new areas with their own identity: Fully Equipped (equipment, machinery, accessories); Setting (household, table service); Everywhere (transport, delivery, vending); Moments (equipment and accessories for coffee, bar, bakery, pizza and pastry); Tech (technology and entertainment); Atmosphere (interior design, decoration, textiles, furniture, wellness).

Interior design to create experiences
The relationship between quality, environment and price is the new factor that increasingly influences decision-making when choosing an establishment dedicated to hospitality. Because of this, Hostelco will open Atmosphere, a new exhibition area with its own personality, dedicated exclusively to the creation of environments and the interior design of hotel establishments, restaurants, cafeterias and other areas of the Horeca industry. Atmosphere will also host new experimental areas: Hostelco Live Hotel and Hostelco Live Restaurant, which will recreate the main rooms of a hotel and a restaurant, and Hostelco Live Arena, an area dedicated to the dissemination of knowledge and trends, with workshops, demonstrations and conferences led by experts in digitalisation of processes and state-of-the-art equipment to discuss how to optimise resources and improve customer experience.

Hostelco, organized by Fira de Barcelona and the FELAC (The Spanish Federation of Associations of Equipment Manufacturers for the Hospitality and Related Industries), will be held with Alimentaria from 20th to 23rd April 2020. The two fairs will occupy practically all Fira de Barcelona’s Gran Via venue, in other words, a net surface area totalling around 110,000 m2. The joint holding of Hostelco and Alimentaria will once again constitute one of the largest international platforms for the food industry, gastronomy and catering equipment, as it will display the most comprehensive and cross-cutting range of products in the domestic and international markets to both the distribution chain and the horeca channel. By 2020, the supply of exclusive equipment and food for the Horeca industry is expected to exceed the 30,500 m2 it occupied in 2018, 63% with the catering equipment presented by Hostelco and 37% with food products for Restaurama’s Horeca industry.

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